How to Network Like a Pro

Building a strong network is the key to career success. However, it can be challenging to know where to start. These networking secrets and shortcuts will boost your business card collection in no time.

Channel your inner 'Yes Man'

Take inspiration from the best-selling book by Danny Wallace and never turn down an invitation. Whether it's a niece's birthday party or your colleague's barbecue, every event presents an opportunity to meet new and interesting people. If you want to go one step further, join groups related to your pastimes, volunteer for charities you're passionate about, or actively seek out industry events.

Dress for the job you want

Non-verbal cues heavily influence first impressions: That is, the way you look and the way you carry yourself. Around 55% of that first impression is accounted for by clothing. Not every occasion requires an Armani suit. However – you’ll look out of place arriving at the barbecue as mentioned above dressed to the nines. It's important to blend in with others while remaining presentable.

Be open and approachable

Fiddling with your smartphone or displaying closed body language like folded arms will discourage people from striking up a conversation. Keep your phone in your pocket – if you really need to check it, excuse yourself to the bathroom to do so in private – and wear an open expression on your face. Smiling has hidden benefits too. Not only does a smile make you appear friendly and approachable, it can also boost your self-esteem.  

Listen to understand, not to reply

As venture capitalist, Guy Kawasaki says, “the mark of a good conversationalist is not that you can talk a lot [but] that you can get others to talk a lot.” The biggest mistake is nodding along, waiting for your chance to speak. People love to talk about themselves, so listening and engaging by asking questions will make you more likable. Remembering key facts about the person you're speaking to (what football team they support, upcoming events in their life) gives you a jumping-off point when you contact them after the event.

Be prepared

Opportunities to network often happen outside of scheduled events. You might meet a potential contact during downtime, so have business cards printed and carry them wherever you go. You should also prepare an 'elevator pitch': a few sentences about who you are, what you do, and how you can help people. Knowing exactly what to say will stop you from feeling flustered when you're introduced to a new contact.

Always follow up

Get in touch a few days after the event, and mention something you spoke about at the event. If the contact requested further information, try to arrange a follow-up meeting. If there's nothing immediate you can help them with then have a friendly catch-up, but don’t keep them too long. If appropriate, follow them on Twitter and strike up a dialogue there. Stay in touch –without pestering – and they are more likely to think of you when your services are needed.

Whether you are trying to become a real estate agent in your city or do something as grand as becoming an international real estate agent, these tips are applicable to both parties and even those outside of the real estate sphere.